Lisa Larson
Real Estate Professional
Licensed Assoc. Real Estate Broker
Licensed As: Larson, Lisa
Ranking as a Top 10 Producer firm-wide in 2019 for the fifth year in a row, including Warburg Realty's #1 Top Producer in 2017, Lisa Larson has an unyielding commitment to her clients' needs. She was named one of America’s Top Real Estate Agents by Sales Volume in the 2019 and 2018 REAL Trends Ranking. Her strong command of the market has led her to sell an average of $50 million in residential sales per year. Lisa has always approached challenges with intensity, intelligence and passion, from her decades of competitive distance running through her 15-year career as the owner of a green environmental business. Paramount to Lisa's success has been her reputation as trusted advisor. Her ability to build and maintain loyal relationships along with her tireless work ethic have been responsible for her rapid success in real estate.

Combining her well-honed problem solving and negotiation skills with a hefty dose of patience, perseverance and humor, Lisa was awarded a 2013 Real Estate Board of New York Deal of the Year award at its 25th Anniversary Gala. She was also the recipient of the 2012 Warburg Realty Deal of the Year, an award that applauded her expert navigation in a complex transaction. Lisa has appeared in The New York Times, Wall Street Journal, The Real Deal and other top-tier outlets for her industry insights and expertise. Lisa's business has come entirely from referrals and she is proud to be described by her clients as having the “perfect combination of professional expertise, integrity and personal warmth that transforms what is typically one of life's most stressful experiences into an extraordinarily pleasant and profitable one." Recent transactions have included a penthouse apartment on Fifth Avenue, a Carnegie Hill eight-room pre-war coop and several new development condos in Greenwich Village, Soho and the West Village.

Recognized among her peers for her eye for design, she has bought, renovated and sold apartments and homes in New York City, San Francisco, Chicago and Nantucket, providing her an acute insight into the needs of buyers and sellers alike. Lisa holds a Master's degree in History and was a member of the Division I cross-country and track teams at the University of California, Berkeley. Having called the UES of Manhattan home for over 15 years, Lisa lives in Carnegie Hill with her husband and two children, where she serves on the board of her Fifth Avenue co-op building. Lisa also remains actively involved with various neighborhood associations and charitable foundations including serving as Director on the Board of USA Track & Field Foundation, a philanthropy organization that supports elite and Olympic hopeful U.S. track and field athletes and youth fitness programs aimed at underrepresented communities, and at both of her children's schools, the Convent of the Sacred Heart (where she has served as Parents Association President) and Saint David’s School. As a well-respected professional in the industry, Lisa contributes her expertise to U.S. News and World Report, where she writes about real estate topics ranging from marketing your home to national home improvement trends. Outside of work, Lisa enjoys traveling both near and far, though always with her iPhone in hand!

Please visit lisailarson.com for her quarterly market updates and her musings on NYC eats, art and music.

Press

5.15.20
Brick Undeground
Olivia Tormenta and Lisa Larson comment, 718 Broadway, 10B by Lisa Larson featured. https://www.brickunderground.com/rent/best-apps-to-create-3D-virtual-apartment-tours-coronavirus-covid-asteroom-matterport-listing3d-realync-nyc
4.28.20
U.S. News & World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/8-new-things-that-will-take-priority-when-shopping-for-a-home
4.22.20
City Realty
120 East 81st Street, Apt 14B by Lisa Larson featured. https://www.cityrealty.com/nyc/market-insight/features/great-listings/nyc039s-biggest-price-cuts-include-romantic-sutton-place-aerie-slashed-30/44021
4.9.20
Curbed
718 Broadway, 10B by Lisa Larson and Rebecca Blacker featured. https://ny.curbed.com/2020/4/10/21216162/new-york-city-open-houses-virtual-online 
3.24.20
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/what-is-the-cost-of-living-in-new-york-city
2.12.20
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/slideshows/tile-trends-for-your-home-in-2020
12.24.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/cant-make-your-mortgage-payments-here-are-your-options
11.21.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/buying-a-house-in-2020-what-to-know
11.1.19
Mansion Global
Lisa Larson comments. https://www.mansionglobal.com/articles/with-new-york-townhouse-prices-down-now-is-a-good-time-for-buyers-to-re-enter-the-market-208811
10.10.19
Realtor.com
Lisa Larson comments. https://www.realtor.com/advice/buy/how-to-win-bidding-war-home-you-want/
9.27.19
CityRealty
960 Fifth Avenue #1C by Claire Groome and Lisa Larson mentioned. https://www.cityrealty.com/nyc/market-insight/features/get-to-know/new-york039s-top-10-greatest-co-op-buildings-glorious-apartments-inside-them/19606?utm_medium=email&utm_campaign=Shock%20jock%20Don%20Imuss%20Central%20Park%20co-op%20leads%20NYC%20price%20cuts&utm_content=Shock%20jock%20Don%20Imuss%20Central%20Park%20co-op%20leads%20NYC%20price%20cuts+CID_a76879adff2696964827d37a5484d36c&utm_source=CampaignMonitor&utm_term=New%20Yorks%20top%2010%20greatest%20co-op%20buildings%20and%20the%20glorious%20apartments%20inside%20them
9.24.19
CityRealty
975 Park Avenue 9A by Harriet Kaufman mentioned, 960 Fifth Avenue Apt 1C by Claire Groome and Lisa Larson mentioned. https://www.cityrealty.com/nyc/market-insight/features/get-to-know/the-pros-cons-buying-pre-war-post-war-buildings/35201
9.11.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/5-tips-for-making-your-home-holiday-ready
8.26.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/what-you-need-to-know-about-buying-a-second-home
8.8.19
New York Times
5 Riverside Drive, Apt MAISONETTE-C by Lisa Larson and Angela Wu mentioned.
7.8.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/taking-the-plunge-is-adding-a-swimming-pool-to-your-home-a-smart-move
7.7.19
New York Times
454 West 54th Street, No. 3N closing by Lisa Larson and William Vitiello featured.
6.10.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/selling-your-home-how-to-rebound-after-an-expired-listing
6.9.19
Pursuitist
111 Murray Street, 33B by William Vitiello, Claire Groome, and Lisa Larson featured. Daily Dream Home: 111 Murray
6.7.19
OffTheMrkt.com
111 Murray Street, 33B by William Vitiello, Claire Groome, and Lisa Larson featured. https://www.offthemrkt.com/blogs/4-open-houses-you-have-to-see-this-weekend-6/6/2019
5.28.19
OffTheMrkt.com
111 Murray Street, 33B by William Vitiello, Lisa Larson, and Claire Groome featured. https://www.offthemrkt.com/blogs/our-favorite-listing-new-tribeca-home-with-views-across-manhattan
5.15.19
New York Post
430 East 57th Street, Apt 10C by Lisa Larson featured. https://nypost.com/2019/05/15/broadway-set-designer-selling-midtown-pad-he-renovated/
5.8.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/6-details-to-help-you-decide-where-you-should-move
5.7.19
Chef's Pencil
Lisa Larson’s listing featured at 130 East 67th Street, Apt 3DG. Chef’s Dream Eat-in Kitchen in a Beautiful Pre-War Apartment on the Upper East Side
4.25.19
Real Estate Weekly
Warburg/Adfenix partnership featured, Lisa Larson comments. Warburg goes AI route with social media deal
4.16.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/how-to-spot-the-most-expensive-repairs-when-shopping-for-a-home
4.9.19
Pursuitist
130 East 67th Street, 3DG by Lisa Larson featured. 9https://pursuitist.com/daily-dream-home-east-67th-street/
3.29.19
Inman
Inman Exlusive on Warburg’s partnership with AdFenix; Fred Peters and Lisa Larson comment. https://www.inman.com/2019/03/29/big-nyc-brokerage-strikes-social-media-marketing-partnership/
3.7.19
CityRealty
5 Riverside Drive, Apt 3a by Lisa Larson and William Vitiello featured. https://www.cityrealty.com/nyc/market-insight/features/great-listings/ten-upper-west-side-homes-worthy-the-marvelous-mrs-maisel/28921
3.5.19
US News and World Report
Lisa Larson pens a column. https://realestate.usnews.com/real-estate/articles/how-to-find-comparable-neighborhoods-and-better-value-in-your-city
3.4.19
NBC Open House
130 East 67th Street, 3DG by Lisa Larson featured. https://www.youtube.com/watch?v=L53lOuQPpZU
2.15.19
Real Estate Weekly
Closings by Lisa Larson, William A. Vitiello, Brandon Major, Jamie Fedorko, and Allison Chiaramonte featured. https://rew-online.com/done-deals-broker-woos-buyer-for-west-village-apartment/  
2.11.19
CityRealty
350 East 72nd Street, 18th Floor by Lisa Larson featured. https://www.cityrealty.com/nyc/market-insight/features/great-listings/this-week039s-most-beautiful-listings-include-manhattan-apartments-penthouse-quality-finishes/28441
2.7.19
New York Times
778 Park Avenue, No. 2FL by Lisa Larson and Claire Groome featured. https://www.nytimes.com/2019/02/07/realestate/januarys-most-popular-properties.html
1.18.19
New York Times
Lisa Larson comments and 778 Park Avenue, 2nd Floor by Claire Groome and Lisa Larson featured. https://www.nytimes.com/2019/01/18/realestate/for-a-deal-how-about-a-park-avenue-fixer-upper.html?rref=collection%2Fbyline%2Fjoanne-kaufman&action=click&contentCollection=undefined&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection
1.18.19
Hearst
730 Park Avenue Apt 4A by Deborah Ribner, Gregory Feigeles, Jason Haber and Nicole Durosko; 960 Fifth Avenue Apt 1C by Claire Groome and Lisa Larson; and 580 West End Avenue Apt 4 by Jason Haber… More
12.26.18
Forbes
Lisa Larson is quoted in Forbes about how millennials are turning to condos because of strict co-op board rules, and how this change is impacting co-ops. https://www.forbes.com/sites/jeffsteele/2018/12/26/how-millennials-are-influencing-co-op-boards/#922d10619e0a
12.7.18
Best Company
Lisa Larson talks about realistic expectations one should expect as a first-time home buyer. https://bestcompany.com/mortgages/blog/10-things-first-time-homebuyers-wont-learn-from-hgtv
11.23.18
The New York Times
Lisa Larson talks about the advantages and disadvantages of using a staging company when listing your home. https://www.nytimes.com/2018/11/23/realestate/send-in-the-stagers.html
11.21.18
Dwell
Claire Groome and Lisa Larson talk about paperwork home buyers should accomplish before shopping for a home. https://www.dwell.com/article/everything-you-need-to-know-about-buying-a-home-according-to-experts-78f39715
9.20.18
Mansion Global
Agents Lisa Larson and Claire Groome’s listing at 778 Park Avenue, 2nd Floor is featured. https://www.mansionglobal.com/articles/historic-elegance-meets-modernity-at-this-upper-east-side-prewar-108410
9.14.18
Cottage and Gardens
Claire Groome talks about the importance of finding a home with godo bones. 778 Park Ave, Apt 2FL by Claire Groome, Lisa Larson; 960 Fifth Avenue, Apt 1C by Claire Groome, Lisa Larson and William Vitiello… More
9.13.18
Cottages & Gardens
Claire Groome explains what it means for an apartment to have “good bones” like her exclusive at 778 Park Avenue with fellow Warburg agents Lisa Larson and William Vitiello. http://www.cottages-gardens.com/Deeds-Donts/September-2018/Good-Bones-Real-Estate/
9.3.18
Domino
From staging to when to shop for a home, agents Lisa Larson, Gannon Forrester and Susan Abrams talk to Domino about agent secrets. https://www.domino.com/content/real-estate-agent-secrets
8.30.18
Forbes
Lisa Larson talks about what $1 Million can get you in real estate. https://www.forbes.com/sites/ellenparis/2018/08/30/what-1-million-buys-today/#67d790e76b54
8.5.18
Apartment Therapy
Lisa Larson talks with Apartment Therapy about tactics to consider when staging your apartment. https://www.apartmenttherapy.com/home-staging-261185?x=1&utm_source=at_realestate&utm_medium=email&utm_campaign=08032018&recip_id=1843669
7.25.18
The Real Deal
Lisa Larson talks to The Real Deal about marketing and branding strategies and how it impacts agents’ business. https://therealdeal.com/2018/07/25/to-snag-clients-resi-brokers-are-going-all-in-on-branding-but-does-it-work/
6.29.18
REAL Trends
Lisa Larson was named one of REAL Trends America’s Top Real Estate Agents by Sales Volume in 2017. https://www.realtrends.com/rankings/americas-best/
2.25.18
New York Times
New York Times advertisement celebrating Warburg Realty’s 2017 Top 10 Producers.
5.4.17
Wall Street Journal
Wall Street Journal advertisement celebrating Warburg Realty’s 2016 Top 10 Producers.
3.10.17
New York Times
Prewar charm in New York City is defined by original details like crown moldings, built-in bookshelves, coffered ceilings and fireplaces, some more decorative than others. But driven by design trends and the need for more space,… More
11.18.16
Brick Underground
Lisa Larson and Claire Groome’s listing at 1060 Fifth Avenue was featured in a round up of homes with grand dining rooms for holiday entertaining. http://www.brickunderground.com/Covet/A-dining-room-tailor-made-for-holiday-entertaining
11.4.16
The New York Times
Lisa Larson and Claire Groome’s 2-bedroom, 1-bathroom exclusive in a pre-war Carnegie Hill building was featured in The New York Times’ On the Market column. https://nyti.ms/2e9p73e
6.16.16
New York Post
Lisa Larson and Claire Groome’s exclusive penthouse listing at 1130 Park Avenue was a featured Dream Home of the week.  
6.1.16
CASTLES Magazine
Lisa Larson and Claire Groome’s stunning penthouse exclusive at 1130 Park Avenue was the June cover property. https://issuu.com/castlesmag/docs/mag_2_compressed-_new_york
8.1.15
The Real Deal
Lisa Larson was interviewed for a story on how buyers are bidding for and winning apartments they aren’t entirely sure they want, in order to have more time to make a final decision. http://therealdeal.com/issues_articles/win-now-decide-later/
7.1.15
The Real Deal
Lisa Larson weighs in on the current state of the residential market: http://therealdeal.com/issues_articles/residential-market-report-buyers-gain-strength/
2.2.15
The Real Deal
A key piece in a broker’s toolbox these days is an architect’s business card. Buoyed in some cases by fat Wall Street bonuses, buyers are increasingly willing to consider condos and co-ops that need work. That’s… More
1.16.15
The New York Times
It is Wall Street bonus season, the time of year when Porsche dealerships are known to polish their inventory and private clubs stock up on Krug Champagne and bouncers. The last several years have been lackluster,… More
12.23.14
Real Estate Weekly
REBNY’s Residential Brokerage Division gathered  at Bank of America for its Annual Meeting, where it discussed REBNY updates, heard presentations, and announced the results of the 2014 Ethics Committee and Residential Board of Directors elections. Following… More
7.1.14
The Real Deal
Low inventory has agents showing buyers homes below their spending targets to give room to negotiate higher Warburg Realty’s Lisa Larson scoured the East Side for more than a year with clients looking to buy a… More
10.30.13
Real Estate Weekly
Last Thursday, REBNY celebrated its 25th Residential Brokerage Division Deal of the Year Charity and Awards Gala.  The event, held in the Grand Ballroom of the Pierre, continued the tradition of celebrating the best and brightest… More
5.31.13
The New York Times
If there was any doubt that New York City real estate has become a seller’s market, consider the following: open houses are packed to capacity, bidding wars and all-cash offers have almost become the norm, and… More
12.11.12
Press Release
Warburg Realty Partnership, one of New York’s oldest and most respected residential brokerage firms, held its annual awards ceremony during the firm’s holiday gathering on December 11th at Dylan’s Candy Bar in Manhattan.  Frederick W. Peters,… More

Testimonials

3.24.23
Testimonial from Jakki K.

Last summer, I needed to get my mother a place near me in Park Slope, fast! She had a

month-to-month rental in South Slope, twenty blocks from us, which was taxing for her and for me to drop my baby off for child care. I was working with a great agent, but often, I sent him the leads I found on Street Easy.

 

Then came Joy! Apparently her years of experience in sales take nothing away from her ability in the rental market.

 

Within days, she sent me listings that were within my budget and only a block or two from me.  She reached out to the listing agents, including one agent who pulled her listing off the market within a few minutes of posting it because hundreds of people applied. Joy helped me prep my paperwork and to negotiate in a way that put me ahead of the pack. By the end of that week, my mother had a place on the same street as me, two blocks down.

 

I’m reaching out to Joy for my next home in NYC!

2.28.23
Testimonial from RT

Andrea Wernick made the selling of my co-op a smooth and pleasant experience. She knew exactly what to do at every step of the process and gave excellent guidance.  Andrea and her team marketed the apartment well and showed it often leading to an accepted offer and sale.  Andrea was a pleasure to work with and I would recommend her to anyone looking to sell a NYC co-op.

1.26.23
Testimonial from Susan L.

Dear Susan,

The closing, as you know by now, was successfully completed this afternoon. I just wanted to thank you and Michael for all your help and professionalism in making the sale happen. You were straight and clear with me all through the ups and downs – and your guidance was excellent throughout.

I know you understand that for me this has been bittersweet. But “the team of Susans” worked wonderfully and I am really grateful.

 

1.26.23
Testimonial from Susan Oh

Susan and Michael, Thank you again! This could not have gone so smoothly without you. Both of you are awesome at what you do and thank you for pulling us through this one at the end.

 

1.26.23
Testimonial from Allan and Jeff Rothman

Annie Cion Gruenberger was absolutely fantastic to work with. She walked us through the entire process from preparing, decluttering, pricing, working with the building, lawyers all the way through to a terrific sale that we were thrilled with. She was always professional but I now truly feel she is a friend. I will recommend her to all my family and friends in the future.

1.19.23
Testimonial from Jonathan S.

Mihal was a great help in finding an apartment rental. I was relocating from out of state. She walked me through the process and lined up multiple virtual showings, all on short notice. Her videos and knowledge were very helpful in finding me a place I was comfortable with. Even after signing the lease she followed up multiple times to make sure all was well.

1.17.23
Testimonial from Alica E.

Mihal did an outstanding job assisting us with purchasing our co-op. While we were searching she checked in frequently and sent us lots of listings. When we found “the one” she helped us negotiate a competitive offer. She was a tremendous help getting through the co-op approval process. She guided us through every step and was always available when we had questions or concerns. She also connected us with a great mortgage banker and I doubt we could’ve landed such a deal without Mihal’s connection. She is very caring and committed. We really felt we were in good hands with the entire process with Mihal’s knowledge and expertise.

1.6.23
Testimonial from Chiti P. and Bill K.

We used the Gottlieb Team to sell our last apartment and buy our current one. Both experiences were smooth, efficient and thorough from start to finish. Particularly when it came time for the negotiating part, they smartly managed the process — maximizing our expectations — and provided a calming presence when we needed it. Their professionalism, punctuality and persistence set them apart in the real estate market. If we move again, they’ll be our first call.

12.29.22
Testimonial from Kristina L.

Mihal did a fantastic job assisting us with the purchase of our apartment. Her expertise in the neighborhoods of the market was essential in determining the purchase pricing along with the future resale value. Mihal was involved from start to finish. She gave great advice, did lots of virtual tours and was extremely patient when it came to our hectic travel schedules.

12.22.22
Testimonial from J&J Moya

Dear Andrea, 
We wish to thank you for all your efforts in making the sale of our studio apartment at Plaza 400 successful–and pleasant. From start to finish, we appreciated your sincerity, experience, patience, artistic touches and sound advice. Your impeccable attention to details and your gracious style set you apart and above others in your profession. We especially noted that you treated the sale of our small apartment with the same care you handled your larger listings. 

We would also like to compliment your associate Donald M. Toresco. He was always a gentleman ready and willing to help. We wish him a long and successful career in Real Estate.

Coldwell Banker Warburg is fortunate to have you and Donald on their staff. Andrea, we were fortunate to have you as our Broker.

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