A.P.C., Arc’teryx, Diptyque, Intermix, James Perse, Maison Margiela, Rag & Bone, Sandro, and 7 for All Mankind are among the national and global brands with stores in the West Village. Plenty of independent shops (including the beloved Three Lives & Company bookstore and British-food outpost Myers of Keswick), vintage shops, and up-and-coming brands, however, remain. Below are a few recent additions to the West Village retail scene.
Designer María Cherñajovsky launched her womenswear brand, Maria Cher, in her native Argentina in 2001. Since then it has opened boutiques through South America and, in November 2021, in the West Village. Her designs pair exaggerated silhouettes and masculine tailoring, versatile neutrals and lavish prints, the romantic and the highly practical.
Founded as an online-only purveyor of high-quality but affordable linens, Brooklinen has expanded into bricks-and-mortar retail; its Bleecker Street store, which opened in January 2022, is its second. The company has expanded its product offering as well, selling a tightly edited selection of loungewear, rugs, and decor alongside bedding.
Specializing in fine jewelry leavened with whimsy and joie de vivre, online jewelry brand the Last Line opened its first store, on Bleecker Street, in autumn 2021. Along with gemstone-studded stackable rings, necklaces that pair diamonds and enamel, and emerald pavé ear cuffs, the Last Line recently added fanciful dishware and table linens to its offering.
Dauphinette—and its founder, Olivia Cheng—was racking up major design cred in the likes of Vogue for several years before the 2021 opening of its first shop. Cheng began by creating apparel using recycled and byproduct materials. In addition to selling unique clothing such as made-to-order vests crafted with literally a thousand pressed flowers and vintage kimonos updated with feathered cuffs, the shop sells jewelry made with fruit and seeds preserved in resin, handbags in the shape of boots and socks, and lamps made of preserved bread rolls. Words definitely don’t do this boutique justice.
This isn’t your grandmother’s knitting shop. For one thing, the vast majority of its yarns, threads, and other items are eco-friendly and socially responsible. For another, many of the needlepoint canvases are far sassier than anything seen on Grandma’s pillows (exhibit A: the canvas that declares “World’s Okayest Mom”). Don’t know how to knit/crochet/needlepoint? The shop regularly offers classes.
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