Services

We combine a comprehensive and finely focused marketing program with our professional management team for the entire selling process to guarantee the broadest possible reach and most lucrative sale.

After extensive market research, we have selected a blend of online marketing, blogging, social media engagement, print advertising, e-blast and direct mailings, as well as strategic public relations to maximize exposure for our clients’ properties.

More than 85% of buyers begin their search for a new home on the Internet. On our cutting-edge website, users can explore properties, get to know individual agents, learn more about a specific neighborhood, and read up-to-the-minute industry insights on our weekly blog. Prospective buyers can utilize tools like open house planners, interactive floor plans, and mortgage comparison calculators to make the search for the perfect property even easier.

Coldwell Banker Warburg is a leader in the fast-growing area of digital and social media marketing. We promote all of our exclusive listings and a complete open house schedule – all day, every day – on top real estate search engines.

We offer our clients national media exposure with proven results through full-page ads in publications like The New York Times and the Wall Street Journal. On the day of the ad’s appearance, our web traffic increases significantly.

Coldwell Banker Warburg is among the most quoted industry sources in publications like The New York Times, the Wall Street Journal, The New York Observer, New York Magazine, The Real Deal and Real Estate Weekly. Our internal public relations team promotes the firm’s exclusive properties for any and all relative real estate trend stories.

Coldwell Banker Warburg sales associates are extensively trained with the firm and have an average of 14 years of experience as real estate professionals. Our agents have earned the reputation of being the most qualified and knowledgeable in the industry. The value our customers and clients place on their relationship with Coldwell Banker Warburg is a testament to the over 75% of referral business we receive. Our experience will save you time in the buying process, and our building-by-building expertise allows us to target appropriate properties as they come to market. In today’s fast-paced real estate market, timing and efficiency are essential.

Coldwell Banker Warburg specializes in the needs of discerning customers who are in the market for premier residential properties. Proficiency, thorough market research, and years of experience have positioned us to be leaders in this market.

In this age of larger than life companies, it is increasingly difficult to find a firm that values personal service, continuity and stability. When you partner with one of our more than 150 agents, Coldwell Banker Warburg ensures each transaction is carried out with the utmost professionalism and customer satisfaction. Our senior management team reviews contracts, board packages, and handles deal-related issues with each agent throughout the sales process. All agents and clients are also encouraged to discuss negotiating and bidding strategies with our firm’s President, Frederick Warburg Peters, and our Senior Management team.

With offices both uptown and downtown, we are well positioned to locate the finest luxury properties across Manhattan as they come on the market.

Our clients have told us that they appreciate being educated in all aspects of the Manhattan real estate market, from current pricing trends, to neighborhoods on the rise, to insider details on a particular building. The first step in the purchasing process is one of reciprocal learning: customers learn about the market from our agents, and our agents learn from our customers about all their housing criteria.

We coordinate your purchase from start to finish. Let us outline the steps we follow to secure you the home you want.

Our database of listings allows us to analyze trends in the market and create timely reports on current conditions. Ask your agent for our most recent market overview.

From Riverdale to Wall Street, we have an in-depth perspective on New York City neighborhoods and issues that matter to homeowners.

We provide you with lists of professionals such as lawyers, engineers, mortgage brokers and lending institutions with broad experience in Manhattan real estate.

We coordinate your purchase from start to finish. Let us outline the steps we follow to secure you the home you want.

Your Coldwell Banker Warburg agent will listen carefully to your needs, whether financial, design aesthetic, or lifestyle. He or she will conduct a thorough search for properties that best meet your criteria and suggest a number of options, including types of property, different neighborhoods to consider, amenities offered, and layout configurations. You and your Coldwell Banker Warburg agent become a team with the same mission: to satisfy your housing needs. This partnership goes beyond the sale to include every aspect of your relocation experience.

We will advise you as to the approximate price range of the property you are seeking and will help you prioritize your needs and make decisions regarding areas of flexibility.

Good properties sell so fast that buyers need immediate access. We have the inside track, and we will act quickly on your behalf when appropriate properties come to market.

Our agents have access to over 30,000 property listings, which are updated continuously. Coldwell Banker Warburg represents a large number of the most desirable properties exclusively, affording our customers unmatched access to the newest and best listings.

We will not waste your time with visits to properties inconsistent with your priorities.

We will keep in constant contact regarding market trends and new properties on the market.

Coldwell Banker Warburg agents are trained in various negotiating skills essential to New York’s unique and fast-paced market.

We will recommend an attorney, or work with yours to make sure an appropriate contract is prepared and signed promptly.

We manage the preparation of your Board package. Coldwell Banker Warburg is known throughout the industry for the high quality of Board packages we assemble. We will guide you through the process and ensure that you appear to your best advantage. Our Senior Management team reviews and fine-tunes all Board packages. We have learned from our customers over the years. The qualities they most value in an agent are access, professionalism, knowledge and the ability to listen. These characteristics inform the service you will receive when partnering with us.

• Our involvement begins often before a property is acquired or built. We assist owners and developers in analyzing a proposed acquisition to determine the best and highest use and prepare a comprehensive market survey including schedules detailing sales and rental pricing.
• Our specialty is in the development, sale and rental of luxury properties. We consult with developers and architects to create the best apartment layouts, unit features and building amenities to bolster every major new Manhattan condominium constructed in recent years – we know what sells.
• We review your building’s proposed operations to ensure that the package of amenities, building services, staffing and other features are properly conceived to maximize selling prices and resale value.
• We also review the building’s proposed operating documents (including Rules and Regulations and By-Laws) to assure that they will create an environment in line with your goals.
• We will prepare Schedule A of the Offering Plan, setting forth all common charges, taxes and initial sales prices. In addition, Coldwell Banker Warburg will prepare one or more Schedule A pro formas, as needed, reflecting price changes based on initial buyer interest. This will permit counsel to submit price-change amendments without delay.
• Coldwell Banker Warburg oversees the preparation of Schedule B of the Condominium Offering Plan, setting forth the property’s first year’s operating budget.

Coldwell Banker Warburg provides an extensive menu of services to investors throughout the complex process of converting properties to cooperative and condominium ownership. These include:

• Preparing price and share allocations or percentages of common interest
• Consulting with advertising and public relations counsel
• Marketing unsold or vacant apartments
• Staffing an on-site sales office
• Reaching out to current residents

Coldwell Banker Warburg works with top lenders to provide builders, developers, and sponsors with the invaluable expertise of an integrated team committed to the successful sell-out of every project. We will work with you to identify lenders appropriate for your project’s size and position in the sales process. As a benefit of our relationship, they will provide the sales office with all necessary materials and technical support for pre-approving prospective buyers, including rate and product information updated on a weekly basis.

Coldwell Banker Warburg brings over a century of cutting edge experience to its role in managing the marketing of new and converted properties. Our services include assistance in budgeting and scheduling, property branding, preparation of marketing materials, advertising, public relations, on-site sales, web design and support, and design input for model apartments. Working with your design professionals, we will assist in the overseeing of photoshoots, brochures, direct mail, online and print advertising and signage. We work with our developers to customize a marketing program for a cost-effectiveness and maximum exposure.

With your design partners, we assist our clients in the creation of an appropriate marketing concept for the project. A unique identity, established at the outset, will be carried through all aspects of the project’s advertising and marketing, including on-line and print marketing, property brochures, office stationery, direct mail, building signage and displays.

If requested, we will work with your attorney to complete a CPS-1 filing with the Department of Law. This will enable us to launch preliminary marketing efforts and test the market before the offering plan is accepted for filing and active marketing begins.

As appropriate to the size and scale of your development, Coldwell Banker Warburg sales professionals will be on-site on a regular basis and will hold regular open houses for the brokerage community and public. We work with our developers to design and set-up the on-site sales environment. The office will be fully equipped with property information packages, floor plans, images and press materials. We will also work with your vendors to prepare site signage in advance of sales.

For more information about Coldwell Banker Warburg Marketing Group and the services we provide, please contact Steven O. Goldschmidt.