What Moves Her

In its first year, the campaign saw participation from more than 5,000 women, who used a variety of tools and strategies to further their personal and professional development. Currently, around two-thirds of real estate agents and brokers are women, according to the National Association of REALTORS®, making it an attractive area for those who are particularly career-driven and ambitious. However, they comprise a far smaller percentage in the commercial real estate market, and in leadership positions in the industry.

Further, many women must contend with a “network gap,” which refers to the fact that women tend to have a disproportionately smaller professional network or number of connections than men. This could lead to missed opportunities, even for women with the right skills. In fact, women are 28% less likely than their male counterparts to have a strong professional network, according to data from LinkedIn. These are the types of challenges facing women in real estate that the “What Moves Her” campaign hopes to change.