March 5th 2023
The Real Deal
Corcoran agent Sephrah Towbin spent 15 years in her Greenwood Heights condo before she decided it was time to put it on the market.
It was a tough call for the Brooklyn native, who raised her daughter in the home. She and her husband bought the property back when no one wanted to live on that side of the Prospect Expressway.
“It certainly was emotional,” Towbin said. “But I tell you, the minute I decided we were selling, I just switched gears and did what I do with every client.”
For real estate agents, selling their own homes requires a thick skin. Emotions run high when there’s a personal connection to the property, and maintaining some objectivity is key for determining price points. But for those willing to take on the challenge, their intimate knowledge of the space can be an asset when pitching the home to buyers.
https://therealdeal.com/new-york/2023/03/05/real-estate-agents-toughen-up-to-sell-their-own-homes/